Posted: Monday, February 14th, 2011
* (www.licensemag.com/…)

Saban Brands announced 11 new agreements for the new “Power Rangers Samurai” TV series at Toy Fair. Partners include LF USA, Jem Sportswear and Mighty Fine (apparel); MEGA Brands (construction toys); Jay Franco and Sons, Inc. (bedding); Disguise (costumes); Brown Shoe (footwear), and Berkshire and MZ Berger (accessories).

Helmed by Haim Saban who created and produced the original “Mighty Morphin Power Rangers,” the Power Rangers continue to be the world’s most successful kids action series, entering its 19th year on television with licensed products taking in well over $5 billion in retail sales worldwide.

“We are really proud of this next generation of the Power Rangers franchise and feel it is going to be an enormous hit with fans and families,” says Elie Dekel, president of Saban Brands. “We are pleased to be able to announce these partnerships as the show builds more and more of a following on Nickelodeon.”