Posted: Tuesday, October 4th, 2011

THE RED SAMURAI POWER RANGER MAKES A MIGHTY 2011 HALLOWEEN DEBUT

Saban Brands Partners With Licensee Build-A-Bear Workshop® To Launch Exclusive Red Samurai Power Ranger Costume For Stuffed Animals

LOS ANGELES (October 4, 2011) – Hot off the success of the #1 kids action series Power Rangers Samurai, currently airing on Nickelodeon, comes a fun, new costume exclusively available at Build-A-Bear Workshop® beginning October 7. Just in time for Halloween, and based on the latest incarnation of the enduringly popular Power Rangers franchise, the Red Samurai Power Ranger costume has been designed specifically by licensee Build-A-Bear Workshop to fit bears and other furry friends.

This costume marks the very first collaboration between the popular interactive entertainment retailer Build-A-Bear Workshop and the iconic Power Rangers franchise. The Build-A-Bear Workshop Red Samurai Power Ranger costume is a miniature replica of the uniform worn by the heroic leader of the Samurai Rangers.

“We are thrilled to announce the addition of licensee, Build-A-Bear Workshop, to our growing roster of partnerships,” said Elie Dekel, President of Saban Brands. “Halloween is a great time to inspire the hero in everyone and we look forward to growing brand awareness for Power Rangers Samurai with the Red Ranger costume debut at Build-A-Bear Workshop.”

“We couldn’t be happier that Power Ranger fans are now able find Red Samurai Ranger costumes for stuffed animals in Build-A-Bear Workshop stores across the country,” said Build-A-Bear Workshop Chief Entertainment and Digital Marketing Bear, Teresa Kroll. “We are confident that the Red Samurai Ranger costume will be one of the most popular items for our customers this Halloween.”

About Power Rangers Samurai
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids’ TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original “Mighty Morphin Power Rangers” series in 1993. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon.

Following its introduction in 1993, Power Rangers quickly became the most watched children’s television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who “morphed” into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children’s programming blocks.

About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. Visit www.sabanbrands.com

About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at Bearville.com The company was named to the FORTUNE 100 Best Companies to Work For® list for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web site at buildabear.com .